IMDb, the Amazon-owned online database that provides information on movies, TV shows, and celebrities, announced on Tuesday that its founder, Col Needham, is stepping down as CEO. Nikki Santoro, who has served as the Chief Operating Officer since 2021, has been appointed as his successor. Santoro’s appointment is significant, as she is the first woman…
Category: tv
advertising, Comcast, Global IT News, Global Security News, Media & Entertainment, social video, streamers, streaming services, tv, YouTube
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at CES 2025 in Las Vegas. The ad exec was speaking about the company’s Monday launch of “universal ads,” a solution that lets marketers buy…