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Category: Shopping

YouTube introduces an interactive product feed for shoppable TV ads

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.  During its upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product…

Amazon’s newest AI tool is designed to enhance product listings

Amazon said Thursday it is releasing a new generative AI-powered tool to help merchants improve their listings with missing details or attributes. Sellers often have hundreds of products listed on Amazon, and they need to update information related to them from time to time, which can be a cumbersome task. The e-commerce tech giant wants…

Chinese shopping app Taobao joins DHgate in Top 5 on US App Store

The Chinese e-commerce marketplace app DHgate, which is now the No. 2 free iPhone app in the U.S., isn’t the only one that’s oddly benefiting from President Trump’s tariffs on U.S. imports from China. Another Chinese shopping app, Taobao, has now also entered the Top 5 as of Thursday. U.S. consumers began flocking to these…

Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products

Remember that Christmas movie “Miracle on 34th Street,” where Macy’s in-store Santa, Kris Kringle, sends a frazzled shopper to a competitor’s store to find the Christmas present her son wanted because Macy’s was out of stock? Now, Amazon is doing the same thing online. The retailer announced on Tuesday the test of a new Amazon…

Shopify pushes for ‘open trade’ as Trump delays import exemption

On the same day that President Donald Trump delayed ending a trade exemption targeting certain Chinese imports, ecommerce company Shopify published a blog post making its stance on U.S. trade policy clear. In the post, Shopify endorsed “open trade,” calling for regulators to give online merchants the “freedom to expand without constraints imposed by geopolitical…