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Category: Shein

Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost ecommerce risks

Chinese ecommerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer protection rules following the launch of a coordinated action by the bloc’s Consumer Protection Cooperation Network (CPCN). The action is being conducted with reference to the EU’s Unfair Commercial Practices Directive, Consumer Rights Directive, Unfair Contracts…

Shein app returns to India via Reliance deal

Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing. The new Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani’s Reliance Retail, marks the firm’s significant return to one of Asia’s largest…

Shein must cede Indians’ data, control of local ops to re-enter India

Shein must surrender all data of Indian customers and control of its local operations to its partner, Reliance Retail, and keep operations fully local to re-enter the Indian market, according to new government disclosures that reveal how the apparel and accessories retailer secured a rare exception to India’s ban on Chinese-linked apps. In a parliamentary…

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