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Category: Reddit

Reddit intros new profile tools for business customers

Reddit on Thursday announced profile enhancements for businesses that’ve joined Reddit Pro, the company’s suite of tools designed to help brands discover, join, and contribute to the social network’s communities and conversations. Now, Reddit will now generate suggested profile bios for businesses during Reddit Pro sign-up. Once businesses provide their website, they can choose from…

Reddit will tighten verification to keep out human-like AI bots

Redditors around the world were scandalized last week after learning that a team of researchers released a swarm of AI-powered, human-impersonating bots on the “Change My View” subreddit. The large-scale experiment was designed to explore just how persuasive AI can be. The bots posted over 1,700 comments, adopting personas like abuse survivors or controversial identities…

Reddit’s AI play is for the Google crowd, not just the community scrollers

Reddit CEO Steve Huffman says there are two kinds of people who come to the social media platform: Scrollers and seekers. Scrollers are the ones who come to Reddit’s core product, which is community conversation and engaging about topics they’re passionate about, from r/sourdough to r/popculturechat. Then there are the Seekers; the people who might…

Reddit’s conversational AI search tool leverages Google Gemini

Reddit Answers, the platform’s conversational AI search tool, gets an upgrade through an integration with Google Gemini. This comes over a year after Reddit expanded its partnership with Google Cloud to access its Vertex AI platform to build AI agents. Google and Reddit announced the update on Wednesday, explaining that by incorporating Gemini on Vertex AI,…

Reddit adds new tools to help users contribute and connect across its platform

Reddit announced on Thursday it’s introducing a set of new tools to make it easier for users to participate on its platform. The features are designed to help users find communities, ensure their posts don’t break any rules, and understand how to contribute across the social network. Combined, the features are meant to enhance the…

Kevin Rose, Alexis Ohanian acquire Digg

Here’s a blast from the past: Digg, one of the web’s early news aggregators, is now back under the ownership of its original founder Kevin Rose. Notably, he’s being joined as co-owner by Reddit co-founder Alexis Ohanian (both pictured above). Digg and Reddit were once fierce rivals in the online social news aggregation space, launching…

Reddit co-founder Alexis Ohanian joins Frank McCourt’s TikTok bid

Reddit co-founder and investor Alexis Ohanian has joined billionaire Frank McCourt’s bid to acquire TikTok as a strategic adviser specializing in social media, Reuters reports. “He has that broad portfolio of experience … of where social media was and, I think, a keen understanding of where it’s evolving,” McCourt told Reuters. “Where he can help…

UK probes how TikTok, Reddit, and Imgur protect child privacy

The U.K.’s privacy watchdog has launched investigations into three social media companies over how they go about protecting the privacy of children on their respective platforms. The Information Commissioner’s Office (ICO) announced today that it’s looking into how TikTok uses personal information of 13- to 17-year-olds to recommend videos, “in light of growing concerns” around…

Reddit hints at expanded AI-powered search

Reddit CEO Steve Huffman said that, over this year, Reddit plans to launch an upgraded search experience that’ll help users navigate the social network, but also answer “subjective, hard, [and] interesting questions.” The company plans to achieve this by integrating Reddit Answers, its feature that allows visitors to ask questions and receive curated summaries of…

OpenAI used this subreddit to test AI persuasion

OpenAI used the subreddit, r/ChangeMyView, to create a test for measuring the persuasive abilities of its AI reasoning models. The company revealed this in a system card – a document outlining how an AI system works – that was released along with its new “reasoning” model, o3-mini, on Friday. Millions of Reddit users are members…

Reddit intros new trends tools for businesses and an AMA ad format

At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions. The announcements come after a record fiscal quarter for Reddit. In Q3 2024, the social network reported over 100 million daily active users for the first…