Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with them. On the other side, marketing agencies that employ hosts of people to book and track brand campaigns are limited by how many influencers they…
Category: Marketing
AI, CRM, Customer Data Platform, data warehousing, Enterprise, Fundraising, Global IT News, Global Security News, Hightouch, Marketing, martech
Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI
Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies. Today, a startup called Hightouch — co-founded by a former engineering manager at Segment — is announcing $80 million in funding for the next chapter: a platform that lets sales, marketing, and…
Bluesky, Global IT News, Global Security News, Marketing, Social, social media, social media analytics
Bluesky gets growth and analytics tools with BlueSkyHunter launch
A new startup is addressing the need for an all-in-one toolset built for people who want to grow, manage, and track their Bluesky presence and following. The subscription service BlueSkyHunter, which launched Friday, introduces an online dashboard that combines access to analytics and other tools to schedule posts and automate DMs (direct messages), alongside other…
AI, branding, Channel Insider, Global IT News, Global Security News, Ingram Micro, IT, IT Channel, IT channel partner, James Rocker, Katie Bavoso, Managed Services, Marketing, MSP, Nerds That Care, Partner POV, Partners, Video
Video: Twenty Years Of Nerds That Care With James Rocker
James Rocker, founder and CEO of Long Island, NY-Based managed service provider Nerds That Care, says he still hears from marketing experts fascinated by his company’s name even after being in operation for 20 years. On this latest episode of Channel Insider: Partner POV, Rocker explains how he drew inspiration from the name and brand…
AI and B2B SaaS growth, Best Practices, Cybersecurity, Digital Transformation, Global Security News, Growth, Marketing, Security Bloggers Network, seo
Mastering SEO for Cybersecurity Entrepreneurs: A Strategic Guide to Dominating Search Rankings
Master fundamentals of SEO to elevate your online presence in 2025. From keyword research and on-page optimization to local SEO tactics, this guide covers essential strategies for entrepreneurs. Learn how to track key metrics, stay updated on the latest trends to drive more traffic and conversions. The post Mastering SEO for Cybersecurity Entrepreneurs: A Strategic…
Adtech, advertising, business, CES, ces 2025, Global IT News, Global Security News, Marketing, martech, Reddit, Social
Reddit intros new trends tools for businesses and an AMA ad format
At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions. The announcements come after a record fiscal quarter for Reddit. In Q3 2024, the social network reported over 100 million daily active users for the first…