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Category: Elvie

Breast pump startup Willow acquires assets of Elvie as UK women’s health pioneer moves into administration

Women’s health and its startups building connected breast pumps, period trackers, and other apps and hardware designed for women have collectively pulled in more than $5 billion in funding in the last five years, but the market is tight, and now, two of the trailblazers in the space are coming together as consolidation beckons.  Willow,…

Elvie unveils an app-controlled smart bouncer that transforms into a bassinet at CES 2025

Elvie, a female-founded hardware startup, has unveiled a new app-controlled smart bouncer that gently transforms into a bassinet — while the baby is still in it. With the new Elvie Rise, announced at CES 2025 on Monday, parents and caregivers don’t have to move their baby between soothing, sleep, and play products.  The startup is…

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