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Category: Creators

Instagram’s new ad format lets creators get paid for testimonials in comments

Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which allows creators to get paid via written endorsements, shared as comments on the brand’s social media posts and advertisements. The new ad format is…

YouTube AI updates include auto dubbing expansion, age ID tech, and more

In his annual letter, YouTube CEO Neal Mohan dubbed AI as one of the company’s four “big bets” for 2025, pointing to the company’s investments in AI tools for creators, like those that help them come up with video ideas, thumbnails, or those that help translate their content into other languages. The latter feature will…

Threads rolls out a post scheduler, ‘markup’ feature, and more

While Meta lures TikTok creators to Instagram and Facebook with cash bonuses, its X competitor Instagram Threads is now making things easier for creators, brands, and others who need more professional tools to manage their presence on the app. On Thursday, Instagram head Adam Mosseri announced a small handful of new features coming to Threads,…

Triller launches a tool to back up users’ TikToks ahead of the U.S. ban deadline

Triller, a would-be competitor to TikTok, is hoping to capitalize on the potential for a TikTok ban in the U.S. by pitching to creators to move their content from the popular short-form video app to its own. The company has now launched a website, SaveMyTikToks.com, which promises to back up all your TikTok videos by…

Google puts $1M into 3D design app Rooms after more than 1 million ‘rooms’ created

3D design app Rooms just landed more funding. Launched into beta in 2023, the app from ex-Google employees allows users to build and code interactive 3D rooms and mini-games using a library of more than 10,000 items, which can be further edited using the programming language Lua. Now, Google itself has invested $1 million into…

Meta to phase back in political content on Facebook, Instagram and Threads

As a part of a significant overhaul of its content moderation policies announced on Tuesday, Meta admitted that its approach to limiting political content across its platforms had been “pretty blunt” and would now be addressed. The company said it would once again phase in political content into Facebook, Instagram, and Threads, allowing people who…

YouTube will now let creators opt out of third-party AI training

YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag for YouTube if they’re permitting specific third-party AI companies to train models on the creator’s content. From a new setting within…

YouTube will now let creators opt into third-party AI training

YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag for YouTube if they’re permitting specific third-party AI companies to train models on the creator’s content. From a new setting within…

YouTube’s latest test lets creators post voice notes as comments

YouTube is experimenting with a new way to engage fans by giving creators the ability to post voice notes and reply to comments on their videos, the company announced on Monday. The ability to post voice notes is limited to certain creators in the U.S. for the time being. YouTube says they’ll only be able…

Snapchat introduces a unified monetization program for creators

Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for both content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Under the new program, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts. “With Spotlight…

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