Graze, a startup that lets people build and monetize custom feeds for Bluesky’s social network, has attracted new capital. Pre-seed investors, led by Betaworks and Salesforce Ventures, have invested $1 million in the company’s small team, which is working to give users control over their algorithms and social media experiences. Graze’s software, available via the…
Category: advertising
Adtech, advertising, Apps, Congress, Facebook, Global Security News, Government & Policy, Instagram, Meta, Sarah Wynn-Williams, Social, Teens, whistleblower
Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ‘emotional state’
Meta whistleblower Sarah Wynn-Williams, the former director of Global Public Policy for Facebook and author of the recently released tell-all book “Careless People,” told U.S. senators during her testimony on Wednesday that Meta actively targeted teens with advertisements based on their emotional state. This claim was first documented by Wynn-Williams in her book, which documents…
advertising, Apps, Global Security News, Media & Entertainment, Spotify, streaming service
Spotify debuts Gen AI ads, programmatic ad buying
Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions. Expanding on the SAX news, Spotify said it inked new…
ad partnerships, advertising, Apps, Creators, Global IT News, Global Security News, Social, social media
Instagram’s new ad format lets creators get paid for testimonials in comments
Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which allows creators to get paid via written endorsements, shared as comments on the brand’s social media posts and advertisements. The new ad format is…
advertising, Comcast, Global IT News, Global Security News, Media & Entertainment, social video, streamers, streaming services, tv, YouTube
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at CES 2025 in Las Vegas. The ad exec was speaking about the company’s Monday launch of “universal ads,” a solution that lets marketers buy…
Adtech, advertising, business, CES, ces 2025, Global IT News, Global Security News, Marketing, martech, Reddit, Social
Reddit intros new trends tools for businesses and an AMA ad format
At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions. The announcements come after a record fiscal quarter for Reddit. In Q3 2024, the social network reported over 100 million daily active users for the first…