Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which allows creators to get paid via written endorsements, shared as comments on the brand’s social media posts and advertisements. The new ad format is…
Category: advertising
advertising, Comcast, Global IT News, Global Security News, Media & Entertainment, social video, streamers, streaming services, tv, YouTube
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at CES 2025 in Las Vegas. The ad exec was speaking about the company’s Monday launch of “universal ads,” a solution that lets marketers buy…
Adtech, advertising, business, CES, ces 2025, Global IT News, Global Security News, Marketing, martech, Reddit, Social
Reddit intros new trends tools for businesses and an AMA ad format
At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions. The announcements come after a record fiscal quarter for Reddit. In Q3 2024, the social network reported over 100 million daily active users for the first…