Imagine you’re watching a highly anticipated video from your favorite YouTube creator—perhaps the moment a famous couple finally gets engaged—when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its upfront presentation on Wednesday in New York.…
Category: Adtech
Adtech, advertising, Apps, Congress, Facebook, Global Security News, Government & Policy, Instagram, Meta, Sarah Wynn-Williams, Social, Teens, whistleblower
Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ‘emotional state’
Meta whistleblower Sarah Wynn-Williams, the former director of Global Public Policy for Facebook and author of the recently released tell-all book “Careless People,” told U.S. senators during her testimony on Wednesday that Meta actively targeted teens with advertisements based on their emotional state. This claim was first documented by Wynn-Williams in her book, which documents…
Adtech, advertising, business, CES, ces 2025, Global IT News, Global Security News, Marketing, martech, Reddit, Social
Reddit intros new trends tools for businesses and an AMA ad format
At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions. The announcements come after a record fiscal quarter for Reddit. In Q3 2024, the social network reported over 100 million daily active users for the first…