Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will allow eligible advertisers to reach Threads’ over 320 million monthly active users, and it will include access to an inventory filter to control the sensitivity level…
Category: ad tech
ad tech, antitrust, Global Security News, Google, Government & Policy, lawsuit
Judge rules Google illegally monopolized ad tech, opening door to potential breakup
A federal judge has found that Google has violated antitrust laws by “willfully acquiring and maintaining monopoly power” in the advertising technology market, rounding out a two-year saga after the U.S. and eight states filed its initial complaints against the Alphabet-owned company. The court will set a briefing schedule and hearing date to determine appropriate…